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Q. What is LiveInLagunaNiguel.com?
A. LiveInLagunaNiguel.com is a privately owned, for-profit website. It is not
affiliated with any govermental entity.
The principal functions of the site are:
- City Guide
- Business Directory
- Real Estate Search Engine
- Community Member Toolkit
Q. Who owns this site?
A. Equity Brand, Inc., a California Corporation, owns this site. Equity Brand
creates, develops and produces Community websites and other websites.
Please contact us with any questions or concerns that you may have regarding this site:
Phone: 949-215-2700
Email: Info@LiveInLagunaNiguel.com
Q. What are the goals for this website?
A. The primary goal of LiveInLagunaNiguel.com is to create value for:
- Laguna Niguel Residents
- Laguna Niguel Property Owners
- Laguna Niguel Business Owners
- Laguna Niguel Non-Profit Groups
- The City of Laguna Niguel
When there is no significant conflict with the primary goal, as determined
solely by our editorial staff, LiveInLagunaNiguel.com will also create value for the:
- Site Sponsors
- Visitors to Laguna Niguel
- Businesses that are not located in Laguna Niguel, but serve the community
- Other interested parties
Q. How is LiveInLagunaNiguel.com different from other City Guide sites?
A. Most Internet city guides are crude compilations of website links and ads.
There is no real motive for the owners of these sites to be complete or accurate,
as their only goal is advertising revenue.
LiveInLagunaNiguel.com data is constantly updated and edited by local Laguna Niguel
residents and businesses. These residents have a strong desire to have the site data be
accurate and complete. Their close proximity to the businesses, real estate,
and other attributes of Laguna Niguel make it easier and less expensive to
keep the quality of the site data high.
Q. How will this site create value?
A. LiveInLagunaNiguel.com will create value by:
- Providing complete and accurate non-private information about the city, its residents and businesses
- Promoting the businesess, groups, and individuals that comprise the Laguna Niguel
community to each other, and to the outside world.
- Delivering products and services valuable to the website audience.
- Making it easier and more enjoyable for people to live in Laguna Niguel
- Increasing the desirability of Laguna Niguel as a place to own real estate, and to do business.
Q. How is the website funded, and how will it make a profit?
A. The website has been funded privately by the owners and operators of the website.
Revenue will principally come from the following areas:
the sale of premium ads and listings for those
individuals or businesses that want more exposure than is provided by the standard
free listings.
Q. What criteria are used to determine whether content is included or
excluded?
A. Residents and businesses of Laguna Niguel are automatically
offered a no-cost text listing on the site. Non-resident individuals or businesses
will generally not be listed in the guide. If they are listed, they will generally
be listed in a way that is less desirable than for resident individuals or businesses.
Exceptions to these rules may be made when the editorial staff determines that the
exception generally benefits the Laguna Niguel Community, or the site sponsors.
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